How to Change Facebook Business Page Name (2026 Full Guide)

Rebranding, correcting a typo, or fixing a name your predecessor left behind — renaming your Facebook business page in 2026 takes a couple of minutes and one review by Meta. This guide walks through desktop, iPhone and Android, plus how to fix the common errors ("not eligible for a name change," "review taking longer than expected," and the mysterious rejection with no reason).

Quick answer

• Open your business page → About → click your page name → type new name → Review Change → Request Change.
• Approval is instant to 3 business days depending on how big the change is.
• You can only change a page name once every 7 days after approval.

Change your Facebook business page name on desktop

1. Log into facebook.com as a page admin.
2. Open your business page (top-left → Pages → your page).
3. Click About in the left sidebar.
4. Click the pencil icon next to your current page name (or click the name itself).
5. Type the new name.
6. Click Review Change.
7. Confirm you're the authorized owner.
8. Click Request Change.

Facebook reviews the change. Simple changes (typo fix, adding an ampersand, changing capitalization) usually approve within minutes. Major rebrands take up to 3 business days.

Change your business page name on iPhone / Android

1. Open the Facebook app.
2. Tap the Menu (three horizontal lines) → Pages → your page.
3. Tap See All under Page info, or tap the ⋯ menu → Edit Page.
4. Tap Name.
5. Type the new name.
6. Tap Review Change → Request Change.

Meta Business Suite (a separate app) also works: Settings → Page settings → Page info → tap the name.

Facebook page name rules — why names get rejected

Facebook rejects business page name changes for specific reasons:

Reject reason	Fix
Excessive capitalization ("BEST BAKERY")	Use standard case ("Best Bakery")
Symbols or characters not in a real name (®, ™, $)	Remove symbols
Numbers substituted for letters ("B3st Bakery")	Use standard spelling
Generic name ("Amazing Cakes") that isn't a brand	Use your actual business name
Misleading name (implies you're another company)	Reword to represent your business only
Personal name on a business page	Register a personal profile instead
Slang, profanity, or offensive words	Reword
Uses "Facebook" or Meta trademarks	Remove references
Repeated punctuation ("Bakery!!!")	Single punctuation only

Read the Meta name policy before submitting a controversial change — you get limited attempts per year before name changes lock.

How long does approval take?

• Minor changes (typo fix, adding LLC/Inc, standard capitalization): minutes to a few hours.
• Similar renames (e.g., "Bakery" → "Bakehouse"): 1 business day.
• Major rebrands (fully different name): up to 3 business days.
• Business verification required: can extend to 1-2 weeks if Meta asks for docs.

Meta sends a notification either way. Check Support Inbox for the result.

"Not eligible for a name change" error

This appears when:

• You've changed the name in the last 7 days.
• Your page was recently created (usually requires 200+ followers before the first change).
• Your page has active violations under Meta's policies.
• The page is a community page (auto-created), not a proper business page.

Fixes:

• Wait 7 days and retry.
• Grow the page past the follower threshold (200+ is a common trigger).
• Resolve open policy violations in Meta Business Suite.
• Verify the page with business documents.

Why your page name change was denied

Meta usually gives a short reason in your Support Inbox, but the categories are:

• Doesn't follow name rules → check the table above.
• Might mislead people → the new name implies another business.
• Represents a well-known entity → the name matches a public brand you don't own.
• We couldn't verify this change → you have insufficient admin history; verify identity.

Resubmitting the same name after a rejection will be denied automatically. Adjust the name first.

Can you change a page name back to the old one?

Yes — treat it as a new change:

• Wait until you're eligible again (7 days after the last approval).
• Change it back to the old name via the same About → Name → Review flow.

If the old name is well-established, approval is usually instant.

Change page name across Meta Business Suite

If you have multiple pages, use Meta Business Suite:

1. Open business.facebook.com.
2. Settings → Business Assets → Pages.
3. Select the page → Edit page info → Name.
4. Save → confirms via the same review flow.

Preserve your username (@handle) after renaming

Renaming your page does not rename your @handle automatically. Update it separately:

1. About → Username → click to edit.
2. Enter the new handle.
3. Save.

Usernames must be 5+ characters, unique, letters-and-numbers only. Change once every 30 days.

What visitors see during a name change

• Your page name stays visible as the old name until Meta approves.
• After approval, the name updates instantly for all visitors.
• Old posts still show the previous name in shares and quotes — Meta doesn't rewrite history.
• Notifications you sent under the old name keep the old name in past feeds.

The bottom line

• About → Name → Review Change → Request Change — same flow on desktop and mobile.
• Approval is minutes to 3 days depending on how big the change is.
• Meta rejects all-caps, numbers-as-letters, misleading, and generic names — read the rules table above.
• Only change once every 7 days after each approval.
• Update your @handle separately — page renames don't rename it automatically.

If you're renaming as part of a wider rebrand, don't forget to update your cover photo too — see our blackout cover photo guide for the current image sizing rules.